Future Friendly

Sustainability Storytelling

Future Friendly was a P&G initiate to try to debunk some of the misconceptions about some of their products.

Their three pillars consisted of Less Waste, Less Energy & Less Packaging. These pillars were to illustrate how P&G was trying to minimize their effect on the environment.

Each of the pillars were represented by their own specific animation, description of “damage prevention” and showed the different products that fall into each of those those categories.